Uns erreicht oft die Frage von Unternehmern: „Ich habe eine Internetseite, die mich viel Geld gekostet hat. Aber ich habe keine Anfragen darüber. Woran liegt das?“.
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In our experience, there are many possible reasons for websites that are not successful enough:
Many entrepreneurs will not Web design but only website creation. The difference lies in the appearance of the website, the figurehead of your company. Customers will only read the content on your website and become and remain customers if they like looking at it. A successful website is appealing.
Many websites are not Search engine optimised. It takes a lot of experience with search engines and their behaviour to know how to make a website findable. Submission alone is by no means enough. To make a search on Google successful, for example, a Website easy to find and be well listed.
Content must be up-to-date. To do this, you as a company need to work on the content. This, in turn, often does not happen and so many websites are outdated and are given little consideration by search engines such as Google. This in turn means that they are only listed on page 123. If you want to be at the top of Google, then you need to constantly competent content on your business topic, to your Product or your service. In other words, you or the agency have to take care of it.
Often the right texts are not published on the homepage. If I, as a craftsman, do not describe all the important terms relating to my activity in the text of the homepage, i.e. make my trade transparent, then I will not be found. The same applies to other companies in mechanical engineering, the chemical industry and other sectors. There, the names of your own Products, generic terms and details of the products or services described in detail become.
If the menu navigation is opaque, your own company often doesn't even realise it, but the prospective customers on the Internet don't come to you as customers. One good organisation, Clear menu navigation and interesting search functions are part of modern and successful websites.
Successful websites are frequently revised. This means that a website must be up to date. As a rule, websites are no longer up to date after one or two years and need to be revised. Or do you always want to see a mail order catalogue with the same cover? You should at least Replace start page and photos and adapt to good taste.
If a website is not very successful, many entrepreneurs think that this must be the case and take comfort in the fact that other entrepreneurs say the same. But the fact is that there is a company or agency in every sector that is much more successful with its website and can be found more easily. If you're wondering how they do it: they use Money in your hand and make your site successful.
Oft liegt mangelnder Erfolg der eigenen Internetpräsenz daran, daß die Homepage von einem jungen Mann im Unternehmen („Das hat unser Computerfachmann gemacht.“) oder für ein paar wenige hundert Euro extern „gestrickt“ wurde und vieles zwar nach bestem Wissen, aber eben nicht suchmaschinenoptimiert, nicht mit der Erfahrung für gute Bedienbarkeit und Design programmiert wurde. Es beißt sich die Katze in den Schwanz: Keine gute Seite, kein Erfolg – kein Interesse an der Optimierung der Seite, kein Geld. Dabei könnte alles simple if you only have one Agency of trust for consulting, optimisation and comprehensive programming.
If you don't want to exclude surfers on mobile phones and tablets today, then your website should be adaptable for different monitors. Responsive design or Responsive web design means that your website is displayed perfectly on all devices and that you can also read and view the content perfectly on a smartphone. Better web design also absolutely includes mobile internet visitors.
Many reasons often play a joint role in the success of homepages: a good domain, a good design, good clarity of the homepage, industry-optimised articles and content, PDF documents that can be found, links to the site from other companies, advertising for the website, interesting topics and ultimately also the consideration, a committed person in the company with the regular publication of articles on the product or service.
If a company wants to be sure that it has done everything possible to make the best possible use of the Internet as a sales channel, it is essential to at least Competent help to leave. You can't do everything yourself; as an entrepreneur, manager or individual, you don't have the time, expertise or energy. What's more, you earn more money with your activities than you can save by creating websites yourself. This is no different with good catalogues and advertising than with websites.
If you are looking for better web design, we will be happy to give you many more tips on optimising your website.
Phone Webdesign Peter Roskothen 0 21 58 40 40 62 or:
As a photo trainer of individual photo courses (worldwide online photo courses) and photographer, I write about photography. I look forward to getting to know you!
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